O papel dos valores individuais no comportamento do uso de cupons de desconto

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dc.contributor	Universidade Federal de Santa Catarina	pt_BR
dc.contributor.advisor	Flach, Leonardo
dc.contributor.author	Chaves, Alice
dc.date.accessioned	2021-09-15T14:23:17Z
dc.date.available	2021-09-15T14:23:17Z
dc.date.issued	2021-01-07
dc.identifier.uri	https://repositorio.ufsc.br/handle/123456789/227884
dc.description	TCC (Graduação) - Universidade Federal de Santa Catarina, Centro Socioeconômico, Ciências Contábeis.	pt_BR
dc.description.abstract	The research analyzed the determinants (Performance Expectation, Expectation of Effort, Social Influence, Facilitating Conditions, Hedonic Motivation, Value and Habit) of the intention and the behavior of using online discount coupons, through UTAUT2 in the Brazilian context.	pt_BR
dc.format.extent	29	pt_BR
dc.language.iso	en_US	pt_BR
dc.publisher	Santa Maria, RS	pt_BR
dc.rights	Open Access
dc.subject	Discount Coupon	pt_BR
dc.subject	UTAUT2	pt_BR
dc.subject	Technologies	pt_BR
dc.subject	Loyalty	pt_BR
dc.subject	Utility	pt_BR
dc.title	O papel dos valores individuais no comportamento do uso de cupons de desconto	pt_BR
dc.type	TCCgrad	pt_BR
dc.contributor.advisor-co	Sallaberry, Jonatas Dutra

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