Produtos da comunicação visual na inserção de imigrantes na sociedade Caxiense

Abstract

In the year 2010, the city of Caxias do Sul received a large number of Senegalese immigrants, but even after six years, there is still prejudice and lack of support for the language. This project aims to assist the insertion of immigrants in the Caxian society and reduce prejudice, through the resources offered by graphic and social design. For this, methodologies of data collection, field research, and creativity tools were used to generate alternatives. Based on the collected data, the Immigrant Handbook was developed, which helps in locomotion and communication. To combat prejudice, a series of posters was developed that also helps in the dissemination of the Collective Ser Legal. Thus, the project promotes the sustainability of the city, involving the social pillar with the insertion, the economic pillar, because the union will promote development and the environmental pillar, being the dissemination by means of communication.