PLANO DE MARKETING DIGITAL PARA A LOJA MOTHER'S LOVE

Abstract

O presente trabalho teve como objetivo principal a elaboração de um plano de marketing digital para a microempresa Mother´s Love, para que a proprietária pudesse usar as estratégias elaboradas como base e implementar na sua empresa. O estudo foi desenvolvido com embasamento teórico em plano de marketing, marketing, marketing digital e marketing no Instagram. A pesquisa se classifica como participante, o que tornou possível o estudo da empresa em seu ambiente interno e externo, também possibilitou a análise dos seus pontos fortes, fracos, ameaças e oportunidades. Com esta análise foi possível elaborar um plano de marketing digital, contendo as estratégias a serem seguidas, o plano de ação, como implementar as estratégias estipuladas e por fim, os métodos de avaliação e controle para o plano de marketing digital da microempresa Mother's Love. Por fim, concluiu-se que o presente plano de marketing digital elaborado para a microempresa Mother´s Love cumpriu com os objetivos estipulados, demonstrando estratégias que servirão como base para guiar a proprietária no crescimento e alavancagem da sua empresa. Palavras-chave: Plano de Marketing Digital. Marketing Digital. Microempresa.

The main goal of this work is to develop a digital marketing plan for the small business Mother's Love, enabling the owner to use the strategies developed as a foundation and, therefore, implement them in her company. The preparation of the digital marketing plan was based on theoretical study, so that it could be used as basis for preparing the digital marketing plan. The study was developed with a theoretical basis in Marketing plano, Marketing, digital marketing and marketing on Instagram. The research is classified as participatory; thus, it involved studying the company not only in its internal and external environment but also analyzing its strengths, weaknesses, threats, and opportunities. Regarding this analysis, a digital marketing plan was developed, outlining the strategies to be followed, the action plan, the implementation of the aforementioned strategies, and subsequently, the evaluation and control methods for the digital marketing plan created for the small business. As a result, it was concluded that the presented digital marketing plan has assisted Mother's Love in achieving the mentioned objectives, while also highlighting the strategies that will serve as a guide for the owner in the growth and enhancement of her company. Keywords: Digital Marketing Plan. Digital marketing. Small Business.