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Abstract:
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In the face of concerns about the future of the planet, new practices are being sought to reinsert
products destined to be disposed of. Many consumers are satisfied with fast fashion styles,
diversified choices and affordable prices. While others concerned about environmental
degradation, began to question unsustainable consumption practices, such as disposable garments.
As a result of this, many fashion professionals and scholars have been developing different
strategies for lifestyle change, and one of them is upcycling. This article aims to analyze the use of
upcycling in a fashion company, from a case study of the brand Céu Handmade, which has inserted
upcycling techniques in the development of its products. Therefore it has been observed that the
disposal is not always the final destination of products. |
